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Research notes : Design for trust


So, here are some of my notes on designing for trust.

It is more and more important to look at design beyong its usability function and start to think about the emotional state of the user.

(Funny enough I just found a video from a designer talking about that 8 years ago… so yeah… it is really time then…)

As I was working on design principles for a project the other day – I started to dig into this concept of trust and design.

And I was pleasantly surprised (well, not that surprised… but still) to realise quite a lot of litterature out there with some interesting insights.



Crossing Africa and learning about trust

First – this 10 min on designing for trust with quite some interesting points on trust and design.

Trust – requires to give up things

Trust is made out of micro-moments of trust

The world doesnt work without trust

Environnement define the level of expected trust



AirBnB talks a lot about trust

Also some interesting articles on trust and design here :

Designing for Trust

Hospitality requieres mutual trust

Designing for friends – or as a friend.

Make the users looks like friendly people.

Add a smile.



Building for Trust



Designing for trust –

General UI/UX elements to think about

Link

  • Design quality
  • Let your users know what is going to happen
  • Use trust indicators
  • Social proof


Pyramid of trust

Last stuff I found here from NNGroup (a known UX design group)


with the concept of pyramid of trust – which is a nice way to model the different stages of trust.


Psychology of Trust


Other stuff to review :

It’s time to design for trust! MobX Conference and UX Alive! Berlin


WordPress plugins – AI & machine learning

Just a list of plugin I am considering using as a base for further developments:


Kindred Posts

Kindred Posts uses artificial intelligence to learn how your website visitors use your site and recommends content based on their interests.

(not maintained anymore but developper actively asked for people to join and keep maintaining the project… might do that… we’ll see)


WordLift – AI powered SEO

WordLift helps you organize posts and pages adding facts, links and media to build websites. Lets you create, own and publish your own knowledge graph. WordLift publishes your content as Linked Open Data following Tim Berners-Lee‘s Linked Data Principles.

Doesn’t seem very much self-contained – but probably rely on some external API – i’ll have to see.

Company behind this is italian: https://wordlift.io/


AFS Analytics

I am excited about this plugin because it does 90% of one of the tasks I have to deploy on some LMS and might actually be of great use… will have to dig into that…


Primal for WordPress

Primal for WordPress uses a patented artificial intelligence to
deliver highly relevant and up-to-date information to your readers,
tailored to each page you create.

not thrilled about this one.

First – the applied functionality of the learning process is to fetch external content from the rest of the web – so not very much what I want to do. But maybe the learning algorithm is worth watching. If it is accessible… which is not sure yet.


Watsonfinds

Watsonfinds analyzes your content to provide insights about the emotions that your audience may perceive as they read it.


well… here not much to learn about the AI part but interesting to see how Watson perform on your content.


Contextly Recommends

Contextly helps you build a loyal audience through engagement tools that keep readers reading. Contextly does far more than just related post recommendations. We also get readers to explore your site by identifying your evergreen posts (think oldies, but goodies) and your most popular posts. For larger sites, we can also personalize recommendations for return readers.

Also has a massive amount of features:

Multiple Recommendation Modules / Related Content / Personalized Content / Popular Content / Evergreen Content / Video Recommendations / Product Recommendations / Editorial Control/Curation / SEO / Promotional Links / Responsive Designs / Analytics / Performance / Custom Post Types / Channel Notifications / FollowUp Notifications

but, there is a catch… as always – that none of these elements are a part of the wordpress infrastructure – just some external API – and cost anywhere from 9$ to 99$ per month (more if you go for an enterprise version).

I want to state that while this is not a solution I would recommend on the long run – it does look very appetising – and is on point for most of the features I’d need.

Also – all these cloud solution are raising a lot of privacy questions – what do they do with your users data and who is it sold to in the end… so there is also that.



Bottom line:

seems to have some interesting plugins but most are going to rely on external engine – which is also not open source and not accessible – so that’s a lot of lost data and not very much useful.

Probably next step will be to explore the world of open source engines for machine learning.


WordPress and Machine learning

I have been working on an idea for a LMS project I am involved with.

 

The general problem we are trying to solve is to provide a customise learning path for users

 

Here are some of the videos I found relevant and quick research notes.

 

#Machine Learning with WordPress

(not as much about wordpress as I thought it would be but a nice intro)

 

#Building a Machine Learning Platform at Quora

Very good consideration – must relisten to it again.

 

IDEAS/DIRECTIONS:

  • scoring engine
  • gamification / scoring engine

 

Reference articles

Predicting Customer Behavior: How we use Machine Learning to Identify Paying Customers before they Subscribe

Lasso (statistics) [WIKI]

 

Track User Behavior in Real-Time to Offer Relevant Website Content to Auto Shoppers – Mini Webinar

That last one got like just wow!!!

 

Ok… gotta think about that..