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Design is at the crossroad of business technology and art


I look at design as a univeral tool for problem solving.

However most people and client I meet seem to see design only as the visual aspect of the solution.

The “How it looks” versus being the “how it works“.

So I decided to make a visual represention of it.


Design is everywhere

Design sit really at the crossroad of three fields – Art, Business and tech

Art, most often is the one it is associated with – in a world view where designers are just artists-for-hire to prettify the stuff the developpers/engineers do.

But that’s quite far from the truth.

While it is true that some if not most designers are also artists of some kind – the work designers get hire to do is not art.

They are hired to solve a problem.

Sometime this problem is to solve a user experience issue, or indeed a graphic issue (as in “this is ugly, gotta make it pretty” – which is a valid problem and rightfully addressed by making things pretty.) However, fixing a leaking sales funnel to figure out why all users are dropping out of this ecommerce cart, that’s a problem you don’t fix by making a prettier cart icon.

Designing the business model to adapt to new opportunity is less about art and more about business. Yet, it is a design question. It will use similar methodology to understand the different stakeholders and interests.

For instance framework like the value proposition canvas of Alex Osterwalder, I think, get into this category of design applied to business problems.

Technology and design – well for a start I wanted to put engineering there first, because engineering embed design very explicitly.

Found this random video by simply searching on youtube “design in engineering” and if you watch it (it is only 2 min) you will hear some terms like “discovery phase” or “mockups” etc. which are used in every design process

Bottom line :

Design is really about problem solving.

I hope I will one day find an easy and simple way to convey this…

By the way, if you have any interesting materials on this – video / text / reference on the topic, feel free to get in touch, I’d be happy to share it here.

cofounding and company ownership over time

Very good talk about how company founders should think about equity and capital shares.

“Founders, don’t fuck up your cap tables!” by Oussama, Founder @The Family

Selling strategy with Chris Do

Strategy is everything.

But it is not always understood this way – and can be a tough sell sometime.

 

Here is an interesting discussion around the topic:

Part 1:

 

Part 2:

 

Enjoy!

a quick one about the designers’ struggle with clients

Yesterday I had a conversation with a designer who made a career change to become a real-estate sales person.

 

yep – you heard well.

 

From panda-hat pencil-in-hand graphic artist and logo designer, he went to sell cinderblocks lots…

 

What happened? well, unsurprisingly – he got sick of clients – he got tired of not getting paid – and he got tired of having the very people who hired him for a job starting to tell him how he should do his job.

 

He got lost.

 

Like many others.

 

Like probably whole of us at any point in our career – when dealing with clients and learning how to provide a service to somebody else – it is not always easy – and it is not happening in your photoshop.

 

This is when I realised – how many people have not yet read or heard Mike Monteiro

 

This guy is the business coach that creatives didn’t have while learning their craft.

 

And most importantly – he will bring back your motivation to do good while giving you the tools to deliver.

 

If you haven’t, you should watch:

 

 

Any issue with getting paid? Watch this one:

 

(Actually – even if this one feels good – it is not always very helpful. I guess it works fine in the US – but from my experience in other places in the world – lawyers aren’t always the best to handle this kind of task… I have other resources I’ll put together for you some other time – still worth watching the talk though because it will help you realise how common these situations can be and how you should not bow your head and agree but you should fight to get that money.)

 

 

Anyway that’s it for today!

Don’t let the daily grind get the best out of you, and remember that your work matter! Just sell it.