#JustAnExample – Newsletter email confirmation – Powazek

#JustAnExample is a series where I share some interesting UX / UI and smart copy for your inspiration (and my archive of references).

Here today we have a newsletter done by Derek Powazek – veteran startup guy now growing vegetables in a farm.

 

 

 

 

 

 

Why this is good :

  • Transparency
  • Empathy
  • Humor

 

Transparency

Sharing his lack of clarity, being very honest from the beginning is a good way to get your people to trust you.

Empathy

Confirmation email sucks. He didn’t shy away from it, he owns it and agree with us while try to spin it in a nice way.

Humor

Well – micro-jokes are always good.

 

Clearly, it is not the only way to do it, but it is one that’s really interesting.

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The elearning (r)evolution

Daphne Koller: What we’re learning from online education

The lady from Coursera tells you how it is done and what they have learned.

 

Salman Khan: Let’s use video to reinvent education

The guy who founded the Khan Academy talks to you about what online video can do for schooling and education.

Rethinking Education – 3 talks to watch

If you are not familiar with these 3 people and their thesis about education, take the time to catch up.

Entertaining and well-articulated, they will help you understand where the current education system is falling short.

Ken Robinson is more focused on the what – Seth on the why – and Sugata Mitra is looking for an alternative approach (hint: it involves the Internet).

Ken Robinson – School kills creativity

Super famous – and if you never watched it, you should.

Funny, witty and pointing the issues our current schooling system.

 

Seth Godin – School sucks by design

Seth is mostly known as a marketing and branding expert, but he is much more than that.

In his book the Linchpin, published a few years ago, he talks about the root of the school system, and why it was designed in a certain way.

In this talks he goes on with more details.

 

Sugata Mitra – Maybe kids don’t need schools

Sugata Mitra is an indian expert on education who run an experiment years ago in India which was called “A whole in the wall” – here is comes back on his experiments and translate it into 4 main thesis which are fundamental to understand how kids (and adults) approach education and self-learning.

 

That’s it for today.

I will publish more things on this topic. This was more like a reference post for a quick introduction.

More to come.

Comments welcome!

A fews things to pay attention to on LinkedIn

#1 – Pay attention to your photo

Your profile is 21 times more likely to be viewed if you have a profile photo.

That’s also the first thing people will use to get a first understanding of who you are.

So, make sure your photo is clean and broadcast the kind of feeling your want – not just the photo you had available while doing your account.

#2 – Pay attention to your headline

Your LinkedIn headline matters because :

  • it is the first thing people see that define what you do
  • it helps people find you.

Some tips:

  • Be specific .
  • Incorporate relevant keywords

Don’t say “Marketing Rep,”

But say “Marketing Executive/Growth Strategy/Channel Development.” or “Marketing Leader/Sales Generation Specialist.

#3 – Pay attention to your LinkedIn Recommendations

It is easy to get recommended.

But you need to ask for it.

Do it.

By phone, or face to face – better than just by email or by pressing the “request recommendation” button.

#4 – Pay attention to your feature skills and endorsements.

We all know these skills does not represent your true potential

Yet, people pay attention to it.

And it helps to get you traffic to your page.

So think about it.

#5 – Pay attention to add photos and videos to your profile

A picture is worth a 1000 words.

Well, it is true on LinkedIn too.

You can feature content.

So do it.

Think about strategically – like you would for a landing page.

#6 – Use SlideShare

Pay attention to  SlideShare.

SlideShare presentation platform is a part of the LinkedIn ecosystem (a bit like Instagram is a part of Facebook)

It is a separate community but it will get you traffic to your profile and vice versa – will give quality content to your profile.

#7 – Blog with LinkedIn Publisher.

 

The more content you produce the more likely you are to get noticed.

Writing is for everybody.

Salesman, designer, programmer, engineer, supply-chain manager, everyone can write.

Start.

Then keep doing it.